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Ness, Perewitz, Fairless Come Together for Allstate Custom Bike Contest

Allstate Insurance Co. has worked with Arlen Ness, Dave Perewitz and Rick Fairless, a trio of the nation’s top bike builders, to create four custom-built motorcycles. One of the custom bikes is to be the grand prize in a national sweepstakes. This collaboration is reportedly the first-ever between these three storied bike builders. 

Allstate brass say they are overjoyed with the final motorcycles. Talking about the bikes, Keith Rutman, vice president of Allstate’s Consumer Household unit, said, “These four beautiful and elaborate creations tell a unique story about our motorcycle product, industry innovations and rider advocacy efforts. All of these attributes, including safety, customization and advocacy, aim to make the world a better place to ride.”

Allstate will display the four motorcycles at the Allstate Rider Protection Zone at Daytona Bike Week that will be held at the Daytona International Speedway. Following this bike week, the four bikes will be shown at motorcycle rallies across the nation, promoting custom chopper insurance from the nation’s biggest powersports insurer.

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